adidas x Farm Rio 10 year anniversary

“Destination: Celebration!”
To commemorate 10 years of this successful collaboration
between FARM Rio and adidas, our creative concept focus on
a comemoration—a dusk-till-dawn celbration taking place in
a gorgeous, remote, oasis-like location.



           

             
           

It’s the 10-year anniversary of our adidas X FARM Rio collaboration. To celebrate, we have a cross-category activation.


 

WHAT
adidas x FR 10 year anniversary 
Campaign

WHEN
Summer 2024