CENTRE STAGE
Being comfortable in your own skin is the new power dressing code. In a post-pandemic world, this collection brings joy in effortlessly styling yourself with simple but versatile pieces.
For this campaign, we follow our three protagonists on the go in the city. No matter where, doing what, which time of day, this collection suits their needs, and empowers them to feel confident and comfortable in their own skin.
WHAT
adidas Collective Power
campaign
WHEN
November 2022
adidas Collective Power
campaign
WHEN
November 2022
TEAM
Creative Lead: myself
Art director: myself
Copy: India Jackson
Design: Ron Peter
CD: Nadége de Castro
PM: Julie Pusztai
Prod: Iva Patcheva
Prod House: Take Berlin
Photo: Apricot Berlin
1st Producer: Diago Martotta Mendez
Creative Lead: myself
Art director: myself
Copy: India Jackson
Design: Ron Peter
CD: Nadége de Castro
PM: Julie Pusztai
Prod: Iva Patcheva
Prod House: Take Berlin
Photo: Apricot Berlin
1st Producer: Diago Martotta Mendez
PHOTOS
Dorothy
Grace
Laura
TOUCHPOINT EXEMPLES
The campaign was present accross CRM, .com, adidas app and Adidas Originals socials.
