Make your Match 

Soft, but strong.
The focus of this campaign is
to portray talents and their bodies moving fluidly, captured from every angle. Poses are strong and confident, and there is an inherent balance between effort and ease. We aim to create graphical images with interesting compositions where bodies become shapes, and transmit emotion.



           

             
           

For this dual gender, cross category campaign (featuring Training and Sportswear)  we shot in studio, capturing portraits of bodies. We’ll show their range of movements and the product through a different range of crops, from full body to close-ups.

WHAT
Make Your Match

WHEN
Summer 2024

TEAM
Creative Lead/ AD: myself
Copy: India Jackson
CD: Wilf Eddings
PM: Galini Zachou
Portfolio Maneger: Jizelle Bauttista
Producer: Candice


Photo: Lotte Van Raalte
Prod partner: 100%