https://anaritasousa.com anaritasousa copy Wed, 05 Feb 2025 13:17:08 +0000 https://anaritasousa.com en https://anaritasousa.com/WORK-1 Wed, 05 Feb 2025 13:17:08 +0000 anaritasousa copy https://anaritasousa.com/WORK-1 <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/e509e4c25aed02117bb99d365e0a15b36cca12786577a72b56a3b0b5a27cbadb/FR10y_thumb.jpg" data-mid="226045359" border="0" src="https://freight.cargo.site/w/900/i/e509e4c25aed02117bb99d365e0a15b36cca12786577a72b56a3b0b5a27cbadb/FR10y_thumb.jpg" /> <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/28a92d3e99959cfb422de779f2836c0d13be19f31504ff0d81959c6c999b386e/40days.jpg" data-mid="226045355" border="0" src="https://freight.cargo.site/w/900/i/28a92d3e99959cfb422de779f2836c0d13be19f31504ff0d81959c6c999b386e/40days.jpg" /> <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/b5c39a79fb379d2da2a543dc81773c154ec89750dc5e062158ac0223f0bd2dd0/FR2_thumb.jpg" data-mid="226393661" border="0" src="https://freight.cargo.site/w/900/i/b5c39a79fb379d2da2a543dc81773c154ec89750dc5e062158ac0223f0bd2dd0/FR2_thumb.jpg" /> 10Y adidas x Farm Rio A cross category campaign evoking the theme of celebration shot by night by the ocean. - Art Direction &amp; Creative Lead Centre Stageadidas Originals collection focusing on dressing their protagonists with comfort and confidence. - Art Direction &amp; Creative Lead adidas x Farm Rio _ T Clubadidas Originals collection focusing on dressing their protagonists with comfort and confidence. - Art Direction &amp; Creative Lead <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/c33a745a2e8ef305316fec7f23d04ac26237f171d4cf94fd2ab13a9e438d4ca6/CP.jpg" data-mid="226045356" border="0" src="https://freight.cargo.site/w/900/i/c33a745a2e8ef305316fec7f23d04ac26237f171d4cf94fd2ab13a9e438d4ca6/CP.jpg" /> Adidas Collective PowerPortraying a community of powerful women who are unafraid of breaking the bias. - Concept &amp; Creative Lead <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/2502839364b72d4376d364ccd9ff64fcda8ff9c8e0bfae52290f5a5ef0f1ef72/maternity-thumb.jpg" data-mid="226979287" border="0" src="https://freight.cargo.site/w/900/i/2502839364b72d4376d364ccd9ff64fcda8ff9c8e0bfae52290f5a5ef0f1ef72/maternity-thumb.jpg" /> Motherhood in Motion First adidas maternity collection. Focusing on movement as a form of empowerment and connection to self and baby.&nbsp; - Art Direction <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/65022fb2ed5fc1db11549be43bd7c3c01ebbfda896c45b289b118929b085e23a/thumbnail_pastels.jpg" data-mid="226143121" border="0" src="https://freight.cargo.site/w/900/i/65022fb2ed5fc1db11549be43bd7c3c01ebbfda896c45b289b118929b085e23a/thumbnail_pastels.jpg" /> Make your Match A dual gender, cross category campaign, shot in studio, capturing portraits of bodies. - Art Direction &amp; Creative Lead <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/99d622578d89667db9a6107eee6e491e8d0c95c03ef0ea64dfbfc95a68285a9c/francis.jpg" data-mid="226045347" border="0" src="https://freight.cargo.site/w/900/i/99d622578d89667db9a6107eee6e491e8d0c95c03ef0ea64dfbfc95a68285a9c/francis.jpg" /> FrancisPhoto series printed in a limited edition book. - Concept/ Photography/Production <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/e9eaf517918b78e335d907e5f7b6da88c8f17dc7ccf39a3ec5176a5424deee70/reality.jpg" data-mid="226045346" border="0" src="https://freight.cargo.site/w/900/i/e9eaf517918b78e335d907e5f7b6da88c8f17dc7ccf39a3ec5176a5424deee70/reality.jpg" /> Reality Music Video for Jaqueline Folds. - Concept &amp; Video Direction&nbsp; <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/b59c178808ff4e003edcb1f3e372c964f5bac7d0cd6f2de755be2911f1ef28a9/atg.jpg" data-mid="226045333" border="0" src="https://freight.cargo.site/w/900/i/b59c178808ff4e003edcb1f3e372c964f5bac7d0cd6f2de755be2911f1ef28a9/atg.jpg" />ATG All Things Good, Re-branding for Luxury swimwear brand. - Concept &amp; Video Direction <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/139f2c994d486723f12fa10f7e2b32acbf1d237d8d4cf95718bb81a4224b2cec/mw.jpg" data-mid="226045342" border="0" src="https://freight.cargo.site/w/900/i/139f2c994d486723f12fa10f7e2b32acbf1d237d8d4cf95718bb81a4224b2cec/mw.jpg" />Members WeekVisual Identity for Members Week, a digital festival for adidas members.&nbsp; - Creative Lead &amp; Art Direction <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/74a196148e3fd49d5e600f15d649629f7215874e754cbed0f3d74bdda2d13690/reebok.jpg" data-mid="226045340" border="0" src="https://freight.cargo.site/w/900/i/74a196148e3fd49d5e600f15d649629f7215874e754cbed0f3d74bdda2d13690/reebok.jpg" />Reebok 90’s A social first campaign inspired by the 90’s. - Creative Lead &amp; Art Direction <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/f0db57632ff9be9f558fdebba9c27f9761359cd53fd8d71c067ba4628851a6f5/oioba.jpg" data-mid="226045338" border="0" src="https://freight.cargo.site/w/900/i/f0db57632ff9be9f558fdebba9c27f9761359cd53fd8d71c067ba4628851a6f5/oioba.jpg" />OiôbaLaunch of limited edition collection, a collaboration with female illustrators. - Concept/ Art Direction /Co-writting <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/20787c30ad5505807d9c9aafd0b015371445f8f0f08fa4e1230e98191d68a4b6/BM.jpg" data-mid="226045357" border="0" src="https://freight.cargo.site/w/900/i/20787c30ad5505807d9c9aafd0b015371445f8f0f08fa4e1230e98191d68a4b6/BM.jpg" />Better Man Music video for Duquesa - Concept/ Art Direction / Styling&nbsp; <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/41df824b04b51fc0554884a27016813984b01a870b61730de722456e22d0fb62/ccw-pushat.jpg" data-mid="226045336" border="0" src="https://freight.cargo.site/w/900/i/41df824b04b51fc0554884a27016813984b01a870b61730de722456e22d0fb62/ccw-pushat.jpg" />CCW x Pusha TInterview with Pusha T for Creators Club Week. - Art Direction <img width="900" height="534" width_o="900" height_o="534" data-src="https://freight.cargo.site/t/original/i/6a930bd970b422775ab8728da1cb7a71e82678ec20220610f3dc65fdc0b40243/ccw-paolina.jpg" data-mid="226045335" border="0" src="https://freight.cargo.site/w/900/i/6a930bd970b422775ab8728da1cb7a71e82678ec20220610f3dc65fdc0b40243/ccw-paolina.jpg" />CCW x Paolina RussoInterview with Paolina Russo for Creators Club Week. - Art Direction https://anaritasousa.com/contact Mon, 06 Jan 2025 14:08:38 +0000 anaritasousa copy https://anaritasousa.com/contact CONTACT I am always happy to engage in interestng conversations. For the sake of connecting with like minded humans as well to discuss exciting collaborations. EMAILrita@anaritasousa.com PHONE+31683319965 SOCIALS︎ @goneinadventure︎ iamanaritasousa︎ ana-rita-sousa &nbsp; &nbsp;&nbsp;<img width="2075" height="1513" width_o="2075" height_o="1513" data-src="https://freight.cargo.site/t/original/i/69916061340be3cde2af1e6842a0eb5f2ef18aceac91678c2fbc57182ce36e1b/ARS_profile_contact_L.jpg" data-mid="228047760" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/69916061340be3cde2af1e6842a0eb5f2ef18aceac91678c2fbc57182ce36e1b/ARS_profile_contact_L.jpg" /> https://anaritasousa.com/intro Mon, 06 Jan 2025 14:08:40 +0000 anaritasousa copy https://anaritasousa.com/intro &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/48338cc26839efd00604028e1e468360e8f58d510ea58979b8755dea62f77797/ezgif.com-resize.gif" data-mid="225773864" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/48338cc26839efd00604028e1e468360e8f58d510ea58979b8755dea62f77797/ezgif.com-resize.gif" /> Hi, I am Ana Rita, an Amsterdam based snr art director, and creative lead. For the past 12+ years, I had the chance to work with a diverse range of clients— from small and local businesses to global brands — in the fields of fashion, culture, music, and lifestyle in Europe and Australia. I love to help contemporary brands refine their cultural and artistic relevance, particularly in the representation of female and female-identifying audiences and communities.&nbsp; SERVICES Art &amp; Creative DirectionCreative ConsultancyBrand StrategyConcept &amp; Ideation&nbsp;Research&nbsp;Mentorship&nbsp; <img width="1813" height="2660" width_o="1813" height_o="2660" data-src="https://freight.cargo.site/t/original/i/5afbf2123574722ca727db8314e9a6fa0e5ab6247e25f7ec94ef247c91d7faf2/ARS_profile_home.jpg" data-mid="228038623" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5afbf2123574722ca727db8314e9a6fa0e5ab6247e25f7ec94ef247c91d7faf2/ARS_profile_home.jpg" /> I am driven by bold ideas, meaningful storytelling, and collaboration. With over 12 years of experience, I help contemporary fashion and lifestyle brands refine their cultural and artistic relevance, crafting narratives that foster authentic and inclusive connections. I thrive on building creative teams, shaping compelling concepts, and making space for ideas to evolve naturally, focusing on nurturing originality, trust, and human connection. I move fluidly between commercial and non-commercial worlds, bringing a sharp eye and an open mind to every project. I value working with forward-thinking, socially conscious partners who believe in creativity as a force for positive impact. &nbsp;Currently working with adidas Digital Content as Senior Art Director and Creative Lead. Don’t be shy. Say Hi ︎ Besides my client work, I am often busy with self initiade projects. I am passionate about analog photography, and for the past 15 years have been diligently carrying cameras around wherever I go. My photos are rooted in intimacy,candid capture and a never ending search for mundane beauty. Have a taste of it at the&nbsp;PHOTOS section. More recently (2022), I started 40daysofdrawing, a project that invites everyone to collectively commit to a continuous practice over 40 days of daily drawing. Invisioning drawing as an intuitive practice, and tool to be present, drop perfectionism, and let go of &nbsp;control. In 2024, I started to facilitate workshops focusing on intuitive mark making as a conversation starter to a creative practice. Learn more&nbsp;40 days of drawing. ︎ I love to hear from you.︎ Don’t be shy. Say Hi!&nbsp;︎&nbsp;rita@anaritasousa.com&nbsp;