REEBOK 90’S

Tap Into a 90’s Attitude          

             
           

Part of Reebok's 90's Roots 2018 campaign, The lead generation is a 1st social campaign. The brief asked to come up with a concept across the whole digital consumer journey with an engaging story-telling and bold tone of voice.
TAP INTO AN ATTITUDE
Sets the tone of the journey from CONFORMED and minimal state to a PIONEER scene inspired by the bold and rebellious 90's attitude.

WHAT
Digital/Social campaign

WHEN
2018

ROLE
Art Direction/Creative Lead

TEAM / STUDIO A
Art Direction/Design: Juul Donkers
Copy: Retna Wooler/ Miranda Wade
Production: Bethany Wang/
Korrinna Bognar