R E E B O K
9 0'S - L E A D - G E N E R A T I O N
Part of Reebok's 90's Roots 2018 campaign, The Lead Generation is a 1st paid social campaign. `
The brief asked to come up with a concept across the whole digital consumer journey with
an engaging story-telling and bold tone of voice.
TAP INTO AN ATTITUDE
Sets the tone for the journey from a CONFORMED and minimal state to a PIONEER
scene inspired by the bold and rebellious 90's attitude.
I was one of the two art directors in this project and worked from concept to final execution,
adapting ideas and crafting the executions in order to answer all the needs of the consumer journey.
Role Art Direction Year 2018
T E A M
Ana Rita Sousa & Juul Donkers
Retna Wooller & Miranda Wade
Bethany Wang & Korina Bognár
Marlon Gervacio - ROOF
Maurice v/der Meijs - ROOF
Jerra - The Movement
Lisa - EVD
Hair & MU
STILL IMAGES FOR DIGITAL BANNERS + CRM'S
IG STORIES CAROUSEL
BEHIND THE SCENES