R E E B O K 
9 0'S - L E A D - G E N E R A T I O N

Part of Reebok's 90's Roots 2018 campaign, The Lead Generation is a 1st paid social campaign. `
The brief asked to come up with a concept across the whole digital consumer journey with
an engaging story-telling and bold tone of voice.

TAP INTO AN ATTITUDE 
Sets the tone for the journey from a CONFORMED and minimal state to a PIONEER 
scene inspired by the bold and rebellious 90's attitude.

I was one of the two art directors in this project and worked from concept to final execution,
adapting ideas and crafting the executions in order to answer all the needs of the consumer journey. 

Role Art Direction Year 2018

T E A M
Art Direction 
Ana Rita Sousa & Juul Donkers
Copy
Retna Wooller & Miranda Wade
Production
 Bethany Wang & Korina Bognár
Video 
Marlon Gervacio - ROOF
Photography
Maurice v/der Meijs - ROOF
Models
 Jerra - The Movement
Lisa - EVD
Hair & MU
Cynthia Schippers

STILL IMAGES FOR DIGITAL BANNERS + CRM'S 

IG STORIES CAROUSEL 

BEHIND THE SCENES